Is PR really adapting to digital media?

According to the statistics, the quantity of PR professionals rose dramatically while the number of journalists diminished. This says a lot about our society and how businesses approach it. If more PR practitioners are entitled to disseminate information, what does it mean in terms of the new skills needed in PR? (Pace, Everything PR) The…

A Bumpy Road

Like it or not, part of the thrilling experience of moving to a different country is coming across obstacles. All types of obstacles: language, culture or just the fact of being away from home. Mainly, stepping out of your comfort zone. The UK is one of the three countries (along with Switzerland and Germany) where…

First entry

Different PR: The Adventure Begins Recently graduated in Communication Sciences from the School of Social and Political Sciences (University of Lisbon) and committed to start a new adventure, I find myself in North Yorkshire, in the Different PR offices. What is a Portuguese PR student doing in Harrogate, you might be wondering? It all started…