Why you should be using Storytelling in your strategy

Have a look at some of the tips me and Shannon Grimm have for you, regarding Storytelling.   Sources Adweek, at http://www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embrace-true-storytelling-152534 Brand Storytelling, at http://brandstorytelling.readz.com/brand-storytelling-guide Marketing Week, at https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/ Post Advertising, at http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/

PR campaign that makes you sweat

Ideally, if you have a business, you want its reputation to be the absolute best and you want your publics to feel connected to your brand. Public Relations brings strategy to your campaign and is the key for its success. Since audiences are more resistant to old types of promotion (like advertising and marketing), PR is a cost-effective,…