How can a photo help PR?

It’s often said that a picture tells a thousand words, but in PR terms – a good picture can make or break a story. For example, at Source I recently wrote an ‘Employee of the Month’ story for Praesepe. The employee was awarded for giving up his Christmas morning and going for a sponsored swim in…

When even wine rocks social media

The time where social media was an option is no longer a choice. This makes even more sense when we’re talking about brands. After all, isn’t the point of social media, being social? For a brand to be successful, it needs to be liked by its publics – that means interacting and engaging with them. Social media proves…

Why you should be using Storytelling in your strategy

Have a look at some of the tips me and Shannon Grimm have for you, regarding Storytelling.   Sources Adweek, at http://www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embrace-true-storytelling-152534 Brand Storytelling, at http://brandstorytelling.readz.com/brand-storytelling-guide Marketing Week, at https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/ Post Advertising, at http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/

PR campaign that makes you sweat

Ideally, if you have a business, you want its reputation to be the absolute best and you want your publics to feel connected to your brand. Public Relations brings strategy to your campaign and is the key for its success. Since audiences are more resistant to old types of promotion (like advertising and marketing), PR is a cost-effective,…

Is PR really adapting to digital media?

According to the statistics, the quantity of PR professionals rose dramatically while the number of journalists diminished. This says a lot about our society and how businesses approach it. If more PR practitioners are entitled to disseminate information, what does it mean in terms of the new skills needed in PR? (Pace, Everything PR) The…

A Bumpy Road

Like it or not, part of the thrilling experience of moving to a different country is coming across obstacles. All types of obstacles: language, culture or just the fact of being away from home. Mainly, stepping out of your comfort zone. The UK is one of the three countries (along with Switzerland and Germany) where…

First entry

Different PR: The Adventure Begins Recently graduated in Communication Sciences from the School of Social and Political Sciences (University of Lisbon) and committed to start a new adventure, I find myself in North Yorkshire, in the Different PR offices. What is a Portuguese PR student doing in Harrogate, you might be wondering? It all started…