When even wine rocks social media

The time where social media was an option is no longer a choice. This makes even more sense when we’re talking about brands. After all, isn’t the point of social media, being social? For a brand to be successful, it needs to be liked by its publics – that means interacting and engaging with them. Social media proves…

Why you should be using Storytelling in your strategy

Have a look at some of the tips me and Shannon Grimm have for you, regarding Storytelling.   Sources Adweek, at http://www.adweek.com/news/advertising-branding/why-agencies-and-brands-need-embrace-true-storytelling-152534 Brand Storytelling, at http://brandstorytelling.readz.com/brand-storytelling-guide Marketing Week, at https://www.marketingweek.com/2016/02/28/why-brand-storytelling-should-be-the-foundation-of-a-growth-strategy/ Post Advertising, at http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/